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And while the brand doesnt cater solely to plus-size women, its been celebrated for its commitment to inclusivity. Fashion should never be limited to size, company CEO Richard Saghian told Essence. We saw a market that was being neglected, and we decided to act on it. A representative from Fashion Nova didnt respond to Yahoo Styles request for comment. However, according to Marie Denee, founder of the Curvy Fashionsta , excluding plus-size women from their own category is nothing new. View photos Photo: FashionNova.com More Despite the fact that the average woman is a size 14/16 and theres a demand for models who reflect what manywomen look like, companies oftenchoose traditional models to sell plus-size clothing, Denee tells Yahoo Style. It could be dueto a disconnect between the plus-size consumer who may wear a size 14/16 and the plus-size modeling agencies, which classify size 8 models as plus. But theres also an emotional factor at play. Its possible that plus-size brands that use traditional models are trying to make the consumer feel included if a plus woman seesclothes that fit her on a model that doesnt look like her, shell tell herself, See, I can shop here too. I look as good as my friend, says Denee.